|Photo by p200Eric via Flickr|
You get invited by a friend to sell your sauce at something called the New Taste Market. It’s held once a month in a church on Potrero Hill, and features a collection of local food producers.
A buyer named Alli from Bi-Rite Market, considered San Francisco’s premier neighborhood grocery store, happens to be there and tries your sauce. She loves it, and invites you to bring some by the store for the rest of the staff to taste. You do. They love it.
One of the great things about Bi-Rite, besides the amazing selection, is the incredibly knowledgeable and passionate staff. They really take pride in learning about each product, how it’s made, as well as how it’s best enjoyed.
It’s been a great relationship, and one that continues to flourish to this day. So, thanks again to Alli, Sam the owner, and the rest of their incredible staff. Remember, dreams do come true…sometimes literally.
Please enjoy this beautiful video, which was shot to promote Bi-Rite’s cookbook, Eat Good Food. It does a way better job than I ever could of explaining why Bi-Rite is such a unique and special place. Enjoy!