"...I have no doubt some serious work went into getting the formula just right because no one flavor dominates, the spice and seasonings all meld together beautifully. I couldn't stop dunking my short ribs into this sauce. I'm convinced it would make just about anything taste good."

– Amy Sherman, Cooking with Amy

What People Are Saying

With a product like this, word of mouth advertising is everything. We are so proud of our sauce, and when people love it and want to show it off, we want to show them off!

Derrick Riches from About.com Barbecues and Grilling, "I tried it, and better yet, my supertaster wife tried it and we both agreed it was very good. Our analysis is:

First of all, it tastes like barbecue sauce. Amazingly enough many people deviate from this basic principle and while not a bad thing, certainly in the traditions of barbecue there are sauces that don't have the "barbecue" flavor that many people expect, it is my opinion that to call something barbecue sauce, it should at least resemble it. SFQ does that.

But more than that traditional southern combination of tomato and tangy vinegar flavors, SFQ has a definite Mole' charm. Of course the combination of chocolate and chilies are going to give you that, but the layering is what is impressive. First you get the barbecue, then the mole' that doesn't detract, but adds.

From here there is a complex layering of spices. A touch of heat with a richness that defies definition. No one spice stands out, but they work in a harmony that gives SFQ a complex but not overpowering flavor. It is here that the coffee does its magic of blending all these flavors together."

Frankie Kimm, from Cold Spring, New York, uses her SFQ for some amazing looking pulled pork sliders! Frankie says, "I don’t know crap about sports. I thought the Green Bay Packers were from San Francisco (turns out they’re not). But the barbeque sauce on my home made pulled pork sliders IS!

Chef Stuart Deb Donald, "When you first sample SFQ you won't taste the chocolate or the coffee what you will taste is something that is far more complex than your standard BBQ sauce.  SFQ has nuances and layers of flavor that are simply unheard of."-  Video Recipe: Embarcadero Barbecue with SFQ Sauce

"The tomato-based sauce is quite rich, deep and persistent. The medium heat hangs in there. I liked that it has just a bit of sweetness held in check by the wine-y tang and coffee notes."

– Melanie Wong, Chowhound.com