"...I have no doubt some serious work went into getting the formula just right because no one flavor dominates, the spice and seasonings all meld together beautifully. I couldn't stop dunking my short ribs into this sauce. I'm convinced it would make just about anything taste good."

– Amy Sherman, Cooking with Amy

Saturday, July 9, 2016

Too Small To Be That Big

A recent 4th of July display at Bi-Rite Market
We have some news to pass along, as we’re making a major change to how we sell our sauce. We’re no longer going to be selling SFQ at the larger grocery chains, but instead are going to focus on selling directly to the public through our online store, as well as the occasional festival. 

The sauce will still be available at a few select neighborhood markets in San Francisco, like Bi-Rite, but the margins were just too low to continue selling at the Whole Foods of the world. When we created SFQ, we knew selling retail would be a challenge, since it was an expensive sauce to produce, and we weren’t prepared to sacrifice the quality to make it less expensive to make. When you tack on the distributor costs, selling retail just didn’t add up. 

We’ll continue to sell and ship the sauce from here, as well as do the occasional pubic event, and hope to enjoy your continued support. Feel free to drop us a line about larger orders, and if you live in the Bay Area, we’ve been known to sell a little SFQ right from our garage…I mean, warehouse. Happy barbequing, and we hope to hear from you soon!

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